WSJ Article - Most Still Ignorant of Lighting Changes
A recent Wall Street Journal article highlighting the upcoming incandescent phase out details how most people, including employees at stores selling LED light bulbs, are unaware or uneducated about using LEDs to light your home or business.
While the article states that a GE survey indicated roughly three quarters of the population is unaware of the upcoming phase out of incandescent bulbs, we were more interested in hearing how far behind some of the big box retailers are when it comes to educating their employees on LED lighting. We've long been busy helping our customers to understand some of these basic principles, such as bulb wattage not being a true indicator of brightness, by filling our Learning Center with great articles and providing as much detail as possible on our product pages. How else can a potential customer recognize or calculate the long-term savings of switching to LED light bulbs? Especially when they are paying a considerable amount more than what they are used to paying for incandescent bulbs.
As important is the need to make sure the LED bulbs people are buying are designed to replace the bulb they are currently using. We find that a lot of our customers are in the midst of remodel or new construction projects and don't need or want a PhD in lighting design. They want just enough information to make an educated buying decision.